The AI Revolution: Reshaping Ecommerce and the Creative Industry

6 min readMay 4, 2023
“AI: Reshaping Ecommerce and the Creative Industry” (DALL·E 2)

The world of artificial intelligence (AI) has been making headlines lately, with breakthroughs and controversies popping up in every sector. From the overturning of the ban on ChatGPT in Italy to IBM replacing 7,800 jobs with AI, the impact of AI is far-reaching and profound. In this article, we’ll explore how these developments in AI are disrupting the ecommerce space and beyond.

Chatbots Take Over Ecommerce

The Italy PM recently met a robot (no joke) and the country overturned its ban on ChatGPT, with OpenAI complying with a series of changes within 20 days. This includes a form to remove users’ data, stricter age verification, and added articles on how ChatGPT collects data.

AI-powered chatbots like ChatGPT are becoming indispensable in the world of ecommerce, providing 24/7 customer support and even negotiating deals.

ChatGPT made the trip out to meet Italian Prime Minister Girogia Meloni

For example, Walmart has adopted PactumAI, an AI-powered chatbot, to negotiate with vendors at scale. Interestingly, three out of four suppliers actually prefer negotiating with the AI chatbot over a human representative.

The pilot with tail-end suppliers resulted in 1.5% savings and extensions in payment terms, leading to the chatbot’s deployment with mid-tier suppliers as well.

Pactum’s system streamlines the negotiation process by asking Walmart to set its budget and requirements. The AI then compares the supplier’s demands with market trends, commodity values, and competitors’ costs, striking a deal within days. Initially piloted in Canada, Walmart has expanded Pactum’s AI use to the US, Chile, and South Africa.

While the chatbot currently negotiates for store essentials, it has the potential to revolutionize various aspects of retail procurement, easing the workload of busy procurement teams and optimizing operations.

“AI-powered chatbot assisting an online customer” (DALL·E 2)

The Code Interpreter: A Game-Changer

The release of ChatGPT’s Code Interpreter will be a game-changer for ecommerce businesses. It serves as a versatile data analyst, effortlessly visualizing data, creating data GIFs, and managing files. This technology can help ecommerce businesses optimize their data and streamline operations, enabling them to make more informed decisions.

ChatGPT’s advanced natural language processing capabilities have transformed the way we approach coding and data visualization. By bridging the gap between technical knowledge and creativity, ChatGPT empowers users to create complex visualizations through simple, human-like dialogue.

For ecommerce businesses, this means that they can quickly generate visual representations of key performance indicators such as product revenue, customer demographics, and sales trends without requiring coding expertise.

Real-world examples of ChatGPT Code Interpreter for data visualization demonstrate its potential to create rapid and insightful visualizations from diverse datasets. By removing the barriers associated with technical knowledge, AI-powered tools like ChatGPT enable ecommerce businesses to focus on the creative aspects of data storytelling and make data-driven decisions.

As AI continues to evolve, we can expect more innovations in the data visualization space, making it even more accessible and user-friendly for ecommerce businesses to harness the power of data to drive growth and success.

AI Replacing Jobs in Big Tech

IBM’s decision to eliminate 7800 jobs highlights the real impact AI is having on white-collar work, particularly at traditional big tech companies. “Back office” functions like Human Resources are among the first jobs to be affected, according to IBM CEO Arvind Krishna.

This trend raises important questions for ecommerce businesses about the potential consequences of AI on their workforce. As the industry increasingly adopts AI-driven solutions, it is essential to evaluate how these technologies might reshape the roles and responsibilities of employees in different departments.

Ecommerce businesses need to be proactive in addressing these challenges by investing in training and upskilling programs for their workforce. By equipping employees with the skills needed to work alongside AI-powered tools, companies can foster a more adaptable and resilient workforce that can effectively leverage new technologies for growth and success.

Additionally, businesses must develop strategies to harness the potential of AI while maintaining a balance between automation and human expertise. This could involve reimagining job roles, creating new opportunities for collaboration between humans and AI, or exploring ways to make AI more accessible and user-friendly for employees across the organization. In doing so, ecommerce businesses can ensure they remain competitive in a rapidly evolving landscape while also supporting the professional development and well-being of their employees.

The AI Writer’s Strike and Its Impact on Content Creation

Hollywood writers went on strike for the first time in 15 years, demanding limits around AI. Their concerns revolve around the rise of generative artificial intelligence like ChatGPT, which has captivated and alarmed people in creative professions, including screenwriters. The Writers Guild of America is calling for top studios and networks to regulate the use of AI on creative projects, as they fear AI-generated content could jeopardize their jobs and the value of human creativity.

Hollywood screenwriters don’t want robots taking their jobs, either

As AI technology advances, it is already producing content for ecommerce platforms, including product descriptions and marketing materials.

The concerns raised by the writers’ strike highlight the need for a balance between human creativity and AI-generated content in the ecommerce industry. Ecommerce businesses should take note of the ongoing debate in Hollywood and consider the potential impact of AI-generated content on their workforce.

It’s crucial to find a balance that maintains the value of human creativity and expertise, while harnessing the efficiency and scalability offered by AI technologies. This could involve creating guidelines for AI use in content creation or fostering collaboration between human employees and AI tools to ensure a more harmonious integration of technology in the ecommerce landscape.

Baidu AI and mRNA Vaccines

Baidu’s AI-developed mRNA vaccines offer more structural integrity, which can prevent vaccine degradation and reduce the need for boosters. Developed by scientists at Baidu Research, the software uses techniques from computational linguistics to design mRNA sequences with more intricate shapes and structures than those in current vaccines.

This allows the genetic material to persist for longer, leading to a rise in protective antibodies and enhanced structural complexity that offers improved protection against vaccine degradation. The AI tool could help create more potent and stable vaccines that can be deployed worldwide.

The breakthroughs made by Baidu’s AI tool have implications beyond healthcare. Ecommerce platforms could potentially leverage AI to develop new products and solutions for their customers, making use of the same computational approaches to optimize various aspects of their offerings.

By staying informed about AI advancements in other industries, ecommerce businesses can find innovative ways to enhance their products and services, providing their customers with improved experiences and more effective solutions.

Reinventing Ecommerce Through AI

AI is transforming the ecommerce landscape, from chatbots and code interpreters to the potential for AI-generated content and product development. As AI technology continues to advance, ecommerce businesses must adapt to the changes and find ways to balance the benefits of AI with the need for human creativity and job security. The AI revolution is here, and it’s changing the way we shop, work, and live.

Article Collaboration: Adam Adler, Co-Founder/Head of Creative @Myntr & GPT-4 by OpenAI

In creating this article, I, Adam Adler, collaborated with GPT-4, an advanced AI language model developed by OpenAI. I provide initial inputs to guide the AI, and GPT-4 generates content based on those inputs. To ensure accuracy, coherence, and quality, I carefully review and edit the generated content, refining it for clarity and precision.

For more information about GPT-4 and OpenAI, please visit the OpenAI website or refer to their published research papers.




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